Comprehensive Breakdown of SEO Types
SEO refers to search engine optimization. This means that the optimized or the best results are shown first to the relevant search query. To rank first all websites should fully concentrate on SEO practice to help improve its web quality, content, and ranking by targeting it following the updated Google algorithms. Three types of SEO can be followed to help a website rank on the initial search pages. They are as follow,
- On-site SEO
- Off-site SEO
- Technical SEO
As the name suggests, the on-site SEO focuses on the on-page SEO of a website, including its content of the individual pages. The on-site SEO starts with a keyword search that the regular searchers use in their queries for your website. For instance, a person looking for the best SEO services in Canada would use these keywords to find its results, hence incorporating those important keywords on your web content will help improve the probability of your web results. The best strategy is to utilize such keywords on the homepage to increase web traffic and per visitor session. The longer the person stays on the page the better it is for the website’s ranking.
Another important tip to boost on-page SEO is to post qualitative, fresh content regularly to help increase web traffic. It should be noted that posting irrelevant or lengthy outdated content would not help your game as Google does not support lengthy content sites where the reader gets bored easily. Thus it is recommended to post weekly, well-researched content for 800 to 1000 words along with a call to action. A call to action is known as CTA and should be shared on all web pages so that the visitor may contact you immediately if he wants to.
Off-page SEO deals with making the ranking game strong beyond the web itself. This involves sharing your website links on various, credible websites that help the search bots find useful connections to improve your web ranking. Sharing your web links on the different yet relatable website helps in promoting your link building and Google bots consider it as a positive sign to improve its ranking in the database.
Many websites offer guest posting to improve your website’s reach. However, only those with good domain authority and low spam score should be considered to avoid any blacklisting by Google in the long run. If you share your web link on a spam website the chances of getting a penalty by Google may negatively impact the overall ranking that you might have gained over time. Hence, build links with credible websites by sharing blogs, participating in discussions, or gaining customer reviews. Another strategy is to share your web link on all of your social profiles so that your web ranking might get improved due to this.
Technical SEO involves backend or web-development knowledge to improve a site’s SEO. SEO services are aimed to improve the web ranking by facilitating the target market and improving the visitor’s experience, hence, technical SEO is all about improving the web structure for better customer experience and Google ranking.
Technical SEO concentrates on the web structure that is easy to be read and scanned by the web crawlers for indexing purposes. Good user experience is ensured with technical SEO as it focuses on
- the loading speed of the website
- the compatibility of the website on various devices
- the site structure, and
- the security of the website
Visitor experience also impacts the website’s ranking, therefore, technical errors should be scanned to improve your overall SEO strategy.
Lastly, it can be stated that SEO is a vast field with inter-related techniques to boost the overall web ranking. Therefore, it is not an easy or a short task to accomplish within a specific time, as it requires continuous efforts and technical expertise for optimized results. It is preferred to refer to SEO experts for better SEO strategic implementation who are well-equipped and updated with Google algorithms as well to stay upbeat in the competitive market.