How to Do Local SEO Marketing?
Local SEO marketing services are mostly rendered by SMBs. Small businesses that operate in a local area need local marketing strategies to attract more audiences than usual. Whereas big companies mostly use nationwide SEO services.
Research shows that there is an increased demand for local SEO services. Almost 35% of the locals search for products or services online. If you own a medical store in Toronto, then your audience will be searching for you online. Therefore, it is equally important to incorporate local SEO marketing activities into your business.
Local SEO marketing is similar to national or international SEO marketing. But local SEO services are limited to a targeted location. If you own a local medical store in Toronto, you will be targeting the people of Toronto to make an online purchase. You will not be interested in any other customers. To do so, you will be requiring some local SEO experts like a local SEO company in Brampton.
Your local SEO service provider will guide you on your local SEO journey, your current web potential, and how to increase your local SERPs rankings. Remember, SEO takes some time to show improved results. Therefore, be patient and trust your service provider.
However, there are some points and tips that all SMBs should know. Make sure that your service provider is covering all of them in their SEO plan.
- GMB Account Optimization
- Local Web Page Optimization
- Local Business Listings
- Positive Customer Feedback
Google My Business Account Optimization:
Having a GMB account is a must for all local businesses. A GMB account tells your potential customers of all the relevant information that they are looking for. Your business name, working hours, products and services, contact details should all be accurately mentioned in your GMB account.
An updated Google My Business Profile will allow people to know more about your local business practices, location, and operating hours. People can easily locate your medical store in Google Maps. They might upload photos, review and comment on your service experience. This can help others as well. It is a great source of increasing your online presence, setting up a pleasant business reputation in the local market, and of course, increasing overall sales.
Local Web Page Optimization:
SEO is all about optimizing your online business profiles so that more people can search for you easily. Whether it be a web page optimization or a mobile app optimization, all is dependent on inserting the right keywords for the local market.
Your local SEO company should be working on your local keywords strategy to boost your search results. They will be inserting the most relevant and appropriate keywords in the right places. For instance, voice search is becoming popular these days, more people are using it to get quick answers, so your SEO company might be working on it as well. They will be using long-tail keywords to get the most out of it. Whereas, on websites and mobile apps, usually short tail keywords might be used.
Furthermore, web page optimization is dependent on many other factors as well. Your web page loading speed, bounce rate, and content are all very important in determining the quality traffic. In the case of local SEO marketing, your SEO service provider should be focusing on creating local web pages for each of your products. This will allow them to insert more local keywords in the web content. It will ultimately help in increasing your search results.
Local Business Listings:
Just like a business directory, your local business listings are very important. It helps people to find you online easily. Once you have created a GMB profile, you would be doing the same for all other online business directories. You should be including the same, accurate and relevant business details everywhere to increase your business credibility.
Updating your business information on the local business directory will allow for more web traffic. Google also attributes more weight to business with an impressive business listing. Thus, this should never be excluded in any of your local SEO plans.
Positive Customer Feedback:
Previously known as word of mouth. People used to rely more on word of mouth than any other thing. Similarly, now more people are amazed by what others have to say about your business offerings. Therefore, it is very important to ask your loyal customers to provide positive online feedback.
It is the job of your SEO company to increase your positive reviews and ratings. Your local SEO service in Brampton should come up with an interesting strategy to persuade and motivate your regular customers to rate their experience online. This rating and review can be shared on your GMB account or any other social media profile. This will not only improve your business reputation but will affect your local search ranking as well. More people will be influenced by past customer experiences. Thus, this might increase your web traffic, sales, and loyal customer base.
As we now know that how local SEO marketing works. We now also understand the importance of local SEO marketing in today’s world. After the pandemic, most businesses have shut down their physical marketing operations and are now investing more in online marketing. This will save their time and resources. All you need to do to stay in the competition is to hire a certified local SEO service provider to handle your business SEO profile.