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Why Responsive Web Design is Important?

Websites are part of your brand’s strategy. Assume you own a boutique business where you have a lot of products to display and inform people about new arrivals. How is it even possible to market them without having a proper website?

Websites and web design are equally essential for marketing your brand name. Websites provide a platform to display your products and services, with attractive sales copy, product details, and prices. It is one of the easiest and most trustworthy ways to interact with your potential customers.

Customers are persuaded by a brand business that how they showcase their products online. Having an e-commerce website for a boutique is recommended. However, having a website and a great impactful web design requires some expertise as well.

A well-designed website should be optimized for all devices. This means that your website should be designed and well developed for all mobile phone versions, desktops, and laptops. It does not matter where your customer is viewing the website. All that matters is to provide them with the same standard access through all devices.

What is a Responsive Web Design:

Responsive web design refers to the above questions. Responsive web design is a design that is flexible enough to be displayed on all devices. This means that users do not have to pinch and zoom for text readability, find space to tap on links, or to rotate their phones for a better web experience. 

If this happens then chances are that you will lose them forever. Stats indicate a rise in mobile phone searches. If your website is loading slow, not readable, or requires horizontal rotation or scrolling, that needs to be fixed immediately.

Responsive web design attracts audiences and improves their web experience that aids in sales conversion. Designers should design the web layout in a way that developers can modify for all devices. Here are some tips that highlight the importance of a responsive web design

  • Increased customers reach
  • Increased sales conversions
  • Easy to manage and analyze stats
  • Saves time and costs

These tips focus on the benefits obtained by making your website responsive.

Benefits to Users and Managers:

Customers will spend more time on your website if they found it easy to use, navigate, and appealing. They can review more products in a go than visiting a store. Probabilities of getting online orders are increased due to active mobile sessions. Related product suggestions with on-point details and sales offers make the buying process easier.

It is also useful from a manager's point of view. It becomes easy to analyze stats compiled from various devices at a single platform. The designers do not have to design a separate web design for various devices. It helps save time, costs, and resources.

Furthermore, a responsive web design gives out an optimum user experience to explore a variety of online products, all web pages, and read content easily. Therefore, businesses should hire a professional firm providing responsive web design services.

How to Make Your Web Responsive?

It is the task of a designer and the web developer to comply with such changes. It requires

  • Flexible grids
  • Flexible images
  • Media queries

Flexible Grids:

As the name suggests, flexible grids are those that can change according to the device requirements. While designing a web layout, designers use grids for portions and design elements. However, these grids were fixed and designed for a single sized layout. Making them flexible allows the design to change for different devices that have different screen sizes.

Flexible Images:

Having flexible grids created for a responsive web experience it helps images and text to wrap accordingly. If a person views a website from an Android phone he will get the same web experience from his laptop as well. However, the size of the image and text might change to provide the best and readable user experience.

It then becomes obligatory to format the web layout as well. This does not involve creating a new website from scratch, but it involves changes in the stylesheets. This might take more time to load a website than on a laptop but again it can be compressed with the developer’s help.

Media Queries:

Designing and developing a website for various devices needs some coding expertise as well. Having said that, media queries allow us to make the web flexible for all devices. This code helps in altering the same design for different size orientations.

All of the responsiveness is dependent on design and development professionals. It is nearly impossible for a boutique manager to create, design, and code a website for all devices. It is best to outsource it from the best responsive web design agency.

Web Responsiveness and SEO:

Furthermore, responsive web designs also assist in SEO ranking. SEO ranking is another marketing field but incorporates design and development as well. If you are planning to make your business popular in search engines you can do so by search engine marketing (SEM).

SEM can be paid or organic. Paid is recommended for a short time but SEO provides long-term organic results. If you want your business to be listed on the top search results, you need to optimize your web according to it.

It does not involve creating a new website but it also aids in making your web more customer-friendly. The better the design, the interactive is the better are the chances for improved ranking. Search engines usually prefer simple, elegant, and user-friendly web sites that are easy to read, load, navigate. This also requires optimizing your web design on all devices. Therefore, having a website and making it responsive is suggested due to increased online competition and user stats.